The 21st century is an ever-evolving landscape and simply having a web designed website is not enough to stand out of the other websites. I have come across many business owners who get a website designed for their website which instead stays hidden in the sea of millions of websites on the internet. The common question asked is “why can’t I see my website on Google?”

 The answer for this now common question lies in how well your website is optimised for search engines. With the online competition intensifying and search engines constantly refining their algorithms, only businesses which adopt a holistic approach will remain visible. This is where SEO comes into play as even a beautifully designed website may remain hidden if it isn’t integrated with a robust SEO strategy. Without a robust SEO strategy, poor site architecture, unoptimized content, and weak backlink profiles will all contribute to your website’s invisibility on Google. You can improve your website’s visibility and increase your website rank in the search engines by implementing the following easy to implement 16 strategies.

1. Optimize your Headings, Titles and Meta Descriptions for SEO.

Your headings, titles and meta descriptions are important elements of any SEO strategy since they communicate to the search engines what your website and the information you share is all about. While meta descriptions are not prepared for website visitors, search engines such as google will normally use meta descriptions to display a summary of a webpage in search results, providing users with a preview of the page’s content before they click on it. Essentially, creating your own meta descriptions will help google understand what your page is all about. Therefore, meta descriptions should also include the relevant keywords of what your website is about.

2. Use Relevant Keywords for SEO

Relevant and consistent keywords throughout your website will help search engines understand your website. As a result, your website will easily rank higher in the search results for the relevant keywords which are contextual to your website. Leverage sites such as Google Keyword Planner for relevant keywords. To ensure that the keywords, are relevant, make sure they are related to the title of the website, and they will likely be used by people searching for information/service/product that your website has to offer.

3. Optimize Images for SEO

SEO image optimization improves search engine visibility by making it easier for platforms like Google to find and understand images. This increases the chances of the images as well as the articles to appear in relevant search results. Key tactics for image SEO include resizing and compressing images for faster loading, using descriptive file names for better indexing, and adding alternative text (alt text) to enhance accessibility and keyword relevance.

4. Make Use of Internal Links for SEO

Internal links usually notify the search engines of how the pages on your website relate to each other. This links are important for SEO since they help search engines understand the content of your website better.

5. Target Long Tail Keywords

Long-tail keywords are highly specific phrases that target niche search queries. These keywords often attract users seeking detailed information on a particular topic. By incorporating relevant long-tail keywords into your content, you can improve your website’s visibility in search results and attract a more qualified audience. Optimizing for long-tail keywords also helps search engines better understand your content, increasing the chances of ranking higher for relevant searches.

6. Build Backlinks from Relevant Sites

Backlinks are links from other websites that direct users to your site. They play a key role in SEO by signalling to search engines that your website is a credible and authoritative source of information. Earning backlinks from relevant and high-quality websites can improve your search rankings and online visibility. To build backlinks effectively, consider reaching out to reputable websites in your industry and requesting links to your content. This helps search engines better understand your website’s relevance, ultimately boosting your rankings in search results.

7. Ensure Great User Experience

Optimizing your website for speed, mobile-friendliness, and user experience is essential for SEO success. Slow-loading pages can frustrate users and increase bounce rates, negatively impacting search rankings, so ensure all web pages load quickly. With the growing number of mobile users, your website must also be responsive, adjusting seamlessly to different screen sizes—Google’s mobile-friendly test can help assess this. Additionally, a well-structured, user-friendly website with intuitive navigation, search functionality, and relevant content enhances the user experience, keeping visitors engaged and improving SEO performance. Regular updates and error-free pages further contribute to a seamless browsing experience.

Also Read: 9 Proven Strategies for building trust on your website