When setting up your online presence, one of the main choices you must make is the right domain name extension. The key contention is always whether you should you go for a .KE domain or a .COM domain. The choice of the domain name will depend on your target audience, business goals, and branding strategy. In this post, we break down the key differences to help you decide.

What is a .KE Domain name?

A .KE domain is Kenya’s country-code top-level domain (ccTLD).  Kenya’s ccTLD domains are managed by Kenya Network Information Centre (KENIC) registry in Nairobi. Examples of .KE domain include:

• .co.ke – For companies and businesses
• .ke – General-purpose
• .or.ke – Tailored for nonprofits and organizations
• .ac.ke – For educational institutions

What is a .COM Domain name?

A .COM domain is a generic top-level domain (gTLD) used globally. This is the most recognized domain extension and is commonly used by businesses, organizations, and personal brands worldwide. Global level domain names such as .com are managed by Internet Corporation for Assigned Names and Numbers (ICANN) in the United States.

Key differences between a .KE and .COM domain

Feature	.KE Domain	.COM Domain
Target Audience	Targets Kenya-based users	Targets global users
SEO Benefits	Ranks better for searches in Kenya	Ranks globally
Credibility	Shows a local presence and trust	More recognized worldwide
Availability	More name options available	Highly competitive
Cost	Often cheaper for local businesses	Mostly expensive then .KE

When to choose a .KE domain

• When you primarily target Kenyan customers. A .ke domain immediately identifies your website as relevant to Kenyan users. It shows that you are invested in the local market and helps build trust among your target audience.
• When you want better SEO rankings in Kenya. Search engines often prioritize local domains when displaying search results to users in specific regions. A .ke domain can therefore improve your website’s visibility in Kenya, potentially driving more relevant traffic to your site.
• When you want a domain name that’s still available. .com domain names are highly competitive and many times they may not be available for registration.
• When you want to build trust as a local business. For example, if you run an online shop selling Kenyan-made products, www.bestfashion.co.ke will appeal more to local buyers.

When to choose a .com domain name

• When you have a global audience. For example, if you are a tours and travels company serving customers worldwide, africansafaris.com would be a better fit.
• When you want a widely recognized extension.
• When you plan to extend internationally across Kenyan borders.
• If your preferred .ke domain name is already taken.

Can you register both?

• Yes! Many businesses register both .KE and .COM to protect their brand. This prevents competitors from taking a similar domain and helps you reach both local and global audiences.

• Your domain extension should match your business goals. Choose .KE for a strong local presence and better rankings in Kenya. Go for .COM if you aim for a global audience and brand recognition. Not sure which one to pick? Register both and maximize your reach!

Read Now: Step by step guide on how to register a domain name in Kenya